Overview: Understanding your market is a critical first step to any strategic business decisions because, by definition, these will be the things you cannot control. Your market opportunity is the first thing any investor would ask you to explain and, as a self-funded entrepreneur we want to teach you to ask yourself these same questions. We will take you through a structured and clearly defined set of steps that start at the broadest definition of your market and work your way down to where your concept might be positioned in the world as a true business opportunity.

Goals: Build a baseline understanding the market factors that play a critical role in how you should position your business strategy.

Who is This For: We recommend this as the first step to take as early as the concept stage, even if that concept is simply a rough idea of the value you hope to deliver. If you are already further along and haven’t done this exercise it will still be valuable.

Projects Included: Market Landscape, Addressable Market Size, Customer Segmentation, Competitive Landscape